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Results: 4
Development of a Model for Review Sharing in the Context of Mobile Phone Purchase Amongst Indian Millennials
Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review...
Published by: IGI Global
An Empirical Study of Consumer Attitude Toward Adoption of Online Food Ordering App
The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This...
Published by: IGI Global
Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs
The main purpose of this study is to examine barriers towards e-commerce platforms in developing countries using specific analytic techniques. The present empirical analysis has its main objectives of detailed study of barriers...
Published by: IGI Global
Sustainable Smart Aquaponics Farming Using IoT and Data Analytics
Traditional agriculture is facing numerous serious issues such as climate variation, population rise, water scarcity, soil degradation, and food security and many more. Though, Aquaponics is a promising solution, research on...
Published by: IGI Global